Showing posts with label Amazon Fire HD 10. Show all posts
Showing posts with label Amazon Fire HD 10. Show all posts

Saturday, 23 March 2019

Amazon Fire HD 10 shortcomings

I like the Fire HD 10 a lot. The screen quality is very good, and you don't get big compromises with performance as you do with the Fire 7 and to a lesser extent the Fire HD 8. However, there are shortcomings that Amazon needs to rectify in future hardware updates if it wants to keep up with budget tablets offered by Huawei and Lenovo (some battery issues and the special offers problem stated below can be resolved with software updates). First, is the problem of battery drainage in standby mode. The battery discharges alarmingly in standby - I would estimate the Fire HD 10 loses 10% battery every eight hours. To remedy this problem, I permanently disabled Alexa and turned-off WiFi when not using the tablet.

Second, are the animated special offers advertisements. Many of these advertisements slow down the tablet when turned on and some freeze the tablet; to get the tablet working again you often need to force a restart. The problem of animated special offers is a bigger problem with the slower Fire 7 and Fire HD 8. Most of the animated advertisements are for games.

The biggest problem is battery life in general. Amazon overestimates the Fire HD 10's battery life to be "up to 10 hours". With more lighter tasks like reading, don't expect more than eight hours of mixed usage. On average battery life is 6 - 7 hours and that is not good enough. To improve battery life, it is a good idea to disable Alexa. I also noticed, sometimes, the top back of the Fire HD 10 can get very warm. The extra warmth means something is taxing the processor and draining the battery. For example, in one case, an animated advertisement froze my tablet for a short period and when it finally unlocked the back got warm.

There are other minor quibbles too. Of course, this personal preference, but I think the iPad's 4:3 aspect ratio is easier to hold and is better at displaying content. Amazon is more focused on Prime video content, so you get the 16:9 aspect ratio. The negative of the16:9 aspect ratio is accentuated with big bezels that make the device cumbersome to hold. Huawei and Lenovo both use the same aspect ratio, but their tablets are designed with less footprint.

Monday, 27 November 2017

Fire HD 8 or Fire HD 10?

First, Amazon's Fire 7 is not a viable option. The Fire 7 works well as a secondary tablet, something to take on a commute/travel or a child's tablet. For a primary tablet, it is just too slow and its paltry 1 GB RAM makes multi-tasking frustrating. This means, as a primary tablet, the choice is restricted to either the HD 8 or HD 10.

In my view, while the Fire HD 10 is clearly the better overall tablet and the one to choose, the answer also depends on the needs and preference of the end-user. If preference is for a compact and lighter tablet then the HD 8 is the better option. The Fire HD 10 is a large and relatively heavy tablet (the issue isn’t just the screen size – large top and bottom bezels make the device awkward to hold). The HD8’s screen is a downgrade, in comparison to the HD 10, but that doesn’t mean it is a poor one.

If size/cost is a non-issue then the Fire HD 10 is the tablet to choose - it is faster, comes with more RAM and the screen is far better. The Fire HD 10, for its size, is not the heaviest large tablet (the device weighs 500G). In comparison, the Samsung Tab A 10.1 weighs 565G and the 9.7 inch Apple iPad weighs 469G. In other words, if the end-user prefers a larger tablet or doesn’t need something more compact then the Fire HD 10’s weight shouldn’t be a major issue – its weight falls within the category average of larger tablets. Its form-factor makes it awkward to hold but this is a minor issue.

Tuesday, 14 November 2017

Fire HD 10 review: A tablet defined by its screen

Overall, the Fire HD 10 is the best tablet Amazon released since taking the budget route. Take away the cameras, many vendors match Amazon's specifications, at a similar price, but few, if any, offer similar screen quality and 32GB storage in its base configuration.

Display & Storage

Based on the 6th generation Fire HD 8 update (late 2016), to keep costs low, I was expecting a lacklustre full HD screen (the 6th generation Fire HD 8 came with a downgraded screen and cameras). Instead, I was surprised with the Fire HD 10's display - the colours are vibrant and contrast is very good. However, similar to the 6th generation Fire HD 8 update, there is a downgrade in build quality, drastic downgrade in camera quality and added weight to the device. The downgrades are worthwhile, as you get a better screen, better battery life, more RAM, faster processor and twice the entry-level storage. To compare, the 16 GB 5th generation Fire HD 10 (released late 2015) cost £170 and this generation's 32 GB costs £150. 

The extra storage options are part of Amazon's Fire tablet strategy: a family-centric medium to access Amazon's services and Prime content. As these tablets are targeted as family devices then the extra storage is meant for offline content for multiple users. For example, the 7th generation Fire HD 8 is near identical to the previous generation but offers extra expandable SD Card storage (the tablet supports up to 256GB expandable storage).

Build Quality, Performance & Battery Life

The device's design and build quality, keeping with the general ethos of Fire tablets, is utilitarian. The plastic back casing feels solid in the hand and the tablet does not feel flimsy. Unfortunately, similar to the Fire HD 8, the Fire HD 10 is not a light tablet. The weight is close to 500 Grams and the heft is clearly felt. Further, added to the weight, this is no compact device with large bezels at the top and bottom. 

Performance is good - the Fire HD 10 opens applications instantly, there is hardly any lag and multi-tasking is handled comfortably. Battery life is advertised as 'up to 10 hours' and from consistent use that seems to be an overestimation. In reality, with mixed-use, expect closer to eight hours. The Fire HD 10 is the fastest performing Fire tablet but the Fire HD 8's battery life lasts longer. 

Fire OS

I like Fire OS 5.6 - it is a heavily modified version of Android 5 Lollipop that doesn't come with Android's large footprint. Thus, more storage space is available 'out-of-the-box' with less bloat and space taken with built-in system applications that push Google services. The downside is that the Fire OS doesn't come with Google Play. Amazon's app store does offer a good range of applications but is inferior to Google Play's catalogue. Further, many key applications are missing, including Google's suite of applications. However, it is possible, even for the novice user, to install Google Play on the tablet (the process doesn't take more than ten minutes).

At the moment, the Fire HD 10 is the only Amazon tablet that supports Alexa hands-free. This means Alexa can be activated by voice alone. Pair the tablet to a Bluetooth speaker and the device offers the functionality of an Echo device. 

The Negatives

As is the case with Amazon's tablets there are corners cut to keep the cost low. The Fire HD 10 is no different and the biggest downgrade in this iteration, other than build materials and weight, is the Fire HD 10's cameras. There is a back 2MP camera and front-facing VGA camera; the VGA camera is just about serviceable for Skype calls and the back camera is better not used at all. I tried to photo scan a printed document, in good conditions, and the result was barely legible.

Despite the negatives, I think Amazon, once again, cut the right corners and produced a very good value tablet. Sacrificing camera quality in a tablet makes sense and this meant Amazon was able to release a tablet with a good screen.

Saturday, 23 September 2017

Amazon cuts the right corners again with the updated Fire HD 10

Amazon announced the release of their Fire HD 10 and, again, they've cut the right corners. The Fire HD 10 2017 gets a similar 'upgrade/downgrade' and slash in cost as the 2016 Fire HD 8 update. Yes, there is a higher resolution, better battery, more RAM/storage and a faster processor. However, at the same time, the back camera has been significantly downgraded and the overall weight of the tablet increased. I would also speculate, judging from the 2016 Fire HD 8 update, that the 2017 HD 10's screen quality is downgraded compared to the previous generation (screen quality is just as important as resolution). Overall, Amazon is cutting the right corners again, as they did with the 2016 Fire HD 8.

Friday, 19 May 2017

Thoughts on Amazon's refresh of the Fire 7 & Fire HD 8

Amazon announced an incremental update to its Fire tablets. The Fire 7, released in Autumn 2015, gets an expected update. Amazon keeps the resolution the same (1024 X 600) but with an improved IPS screen that comes with better contrast and clarity. Other upgrades include a decrease in tablet weight and a bump in battery life to 'up to 8 hours'. Surprisingly there was no Fire 10 HD update, despite the HD 10 being released at the same time as the original Fire 7. The HD 10 also features less prominently on Amazon.com and this might mean it will be gradually discontinued. The Fire 10 HD is priced closer to a mid-range tablet and with more attractive alternative, from other vendors, Amazon may now exclusively target the cheaper end of the tablet market.

The surprise was in a supposed 'update' of the Fire HD 8, considering the Fire HD 8 was only updated late 2016. Despite Amazon's claim of an 'all-new' Fire HD 8, there is no upgrade here and the near identical HD 8 2017 only brings the possibility to use a microSD slot for up to 256 GB of expandable storage. While Alexa comes with the 2017 HD 8, it will also gradually roll-out to the previous generation of Fire 7 and HD 8. In other words, this is a marketing gimmick to attract more users to Amazon Prime, rather than an attempt to convince owners of the previous generation to 'upgrade' their hardware (it may be argued that Amazon does not aim to convince users to purchase their hardware updates since focusing on the budget end of the tablet market).

The goal, in this marketed refresh, it appears, is to make the Fire HD 8 even more attractive to first-time users by further discounting the price of the tablet. The difference between the entry Fire 7 and Fire HD 8 is now £30 but this gets the user a larger screen, higher resolution, twice the storage, more RAM, dual Dolby Atmos speakers and significantly better battery life. If the 2016 release was a success, I predict the Fire HD 8 to do even better and attract more users to Amazon's services. There is no turning back to the more premium HDX line of tablets. The goal now is to get users to subscribe to Amazon Prime via different hardware mediums.